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Retail packaging redesign increases shelf space by 17 inches
Customer challenge
A manufacturer of therapeutic products issued new parameters to its healthcare product suppliers, eliminating PVC clamshell packaging due to its poor environmental compliance. The new packaging needed to be shelf-ready and not pegged in the retail environment, even though retailers typically allocate product display space using PVC clamshells on a pegboard. Additionally, the clamshells could not stand upright, so excess products were being flat-stacked below the display, severely limiting space in the display area.
Our solution
- Retail packaging
- Air and ocean transportation
- Customs clearance
- Packaging optimization
Shelf space increased by 17 inches, creating room for 3 additional SKUs, resulting in increased revenue.
Customer benefits
New, shelf-ready packaging designs were well received by retailers, and improved graphics and brand messaging also distinguished their products from competing brands.