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EU finalizes its trade agreement with the U.S. and introduces new customs rules for low value goods
1 July 2026
The European Union has officially approved the long-awaited EU-U.S. trade agreement, which intends to strengthen transatlantic trade by reducing barriers and providing greater certainty for businesses operating between the two markets through its expiration in 2029.

The European Union remains the biggest source of the United States’ imports. Together, the EU and the United States maintain the world’s largest bilateral trade and investment relationship and the most integrated economic partnership, totaling €1.6 trillion in goods and services traded in 2024—more than €4.2 billion crossing the Atlantic each day. This represents almost 30% of the global trade in goods and services and 43% of global GDP.

Under the new temporary framework:
Companies that export qualifying U.S. goods to the European Union may benefit from reduced or eliminated tariffs, while businesses shipping high volumes of low-value parcels into the EU should review their landed cost calculations, pricing strategies, and customs processes to account for the new duty requirements.
Now is an ideal time for importers and exporters to evaluate their supply chains, confirm product classifications, and ensure customs documentation is accurate to maximize their available trade benefits and maintain compliance.

OIA Global offers customs brokerage consultations to help shippers navigate the EU’s complex regulatory environment. Our customs brokerage and trade compliance specialists can assist with tariff classification, customs declarations, duty optimization, and regulatory compliance to help keep your supply chain moving efficiently.
