Challenges
In late 2025, the United States removed the de minimis exemption for small parcels, triggering shipping delays and reducing sales from PuK Gaming’s facilities in the United Kingdom.
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Direct to Consumer Solutions for PuK Gaming
What is De Minimis?
The de minimis rule allowed goods valued at $800 or less to enter the United States duty-free and with minimal customs oversight. The rule was originally intended to streamline low-risk shipments, but as business-to-consumer (B2C) E-commerce exploded in popularity, de minimus became an increasingly contentious trade issue.
Solutions
OIA provided a truly end-to-end supply chain solution:
- Freight imports of PuK’s products from China and the UK
- Compliance reviews to ensure a smooth customs clearance process
- Warehouse set up at OIA’s contract logistics facility in New Jersey
- Comprehensive pick, pack & small parcel shipping
- Direct-to-consumer (D2C) small parcel shipping via OIA’s Supply Chain Management (SCM) team
- Packaging design, manufacturing, and fulfillment
Benefits
- Reduced fulfillment costs
- Faster transit times for customers
- Packaging solutions were under budget and on time
OIA provided a consultative approach throughout the entire process, guiding and executing the end-to-end supply chain solution, which allowed PuK Gaming to focus on product development and driving new sales.
The client saved 25% on their small parcel shipping costs as well as 2-5 days on their delivery times.
New, customized packaging also saved an additional 5% on their small parcel shipping costs.