Need to improve your retail presence?
We have tremendous experience executing point of purchase (POP) programs.
DeWalt, a leading outdoor footwear and apparel company, had to execute a wide-ranging point of purchase (POP) program for almost 5,000 retail store displays. These thousands of “POP displays” needed to arrive at different Home Depot and Lowe’s stores throughout the U.S. at the same time, and the apparel required timely packaging and shipping to meet both retailers’ tight deadlines.
Different OIA business segments across multiple regions collaborated to build, transport, and install 5,000 POP displays at retail stores across the U.S. To date, OIA has completed more than 5,750 cases across 6 separate product runs.