Retail Packaging Redesign Increases Shelf Space by 17″

Case Studies

Challenges

A manufacturer of therapeutic products issued new parameters to its healthcare product suppliers, eliminating PVC clamshell packaging due to its poor environmental compliance.

  • The new packaging needed to be shelf-ready and not pegged in the retail environment, even though retailers typically allocate product display space using PVC clamshells on a pegboard.
  • The clamshells could not stand upright, so excess products were being flat-stacked below the display, severely limiting space in the display area.

Solutions

  • Retail packaging
  • Air & ocean transportation
  • Customs clearances
  • Packaging optimization

Benefits

  • New, shelf-ready packaging designs were well received by retailers
  • Improved graphics and brand messaging distinguished the customer’s products from competing brands.

Shelf space increased by 17 inches, creating room for 3 additional SKUs, resulting in increased revenue.

Need packaging solutions?

OIA Global’s packaging designs can reduce transportation costs and help achieve sustainability targets.

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