OIA has developed a less is more approach to packaging. We call it “thinking inside the box,” and it promises to be nothing short of an industry game changer.
“Sales Lift” is music to any marketing, brand or merchandising manager’s ears. OIA understands the impact packaging has when your customers are competing for market dollars.
OIA’s retail business model combines material choices with an innovative design approach and color management process that supports “Sales Lift” to meet or exceed your ROI expectations.
Material freedom means you have the freedom to convey your brand’s identity in a very tactile way. OIA designs in many substrates creating options and choices that best fit your goals. Whether it is the earthy tones of Kraft corrugated and molded pulp or the refined look and feel of hi-gloss folding cartons and turned-edge material, your message will resonate with your customer.
Once we have identified the material of choice, OIA’s design and innovation team kicks into high gear. OIA designs with purpose. OIA combines market intelligence with your creative brief and budgetary goals to create every design we deliver. Yes, we said budget. We understand your budgetary concerns; we also understand best practice manufacturing. All OIA designs are vetted up front through our vast supply chain to ensure our final designs will run effectively, on time and within budget.
Once we have the right materials and designs selected, our color management team comes into play. OIA understands color management is the cornerstone of brand protection. Our color management team is armed with proven processes and technologies created to deliver the exact look and feel of your intended message. Whether your markets are domestic or global, your branding will look exactly as you intended wherever your packaging is displayed.
CASE STUDIES: OIA in Action
Brand standards and sustainability challenges solved through vendor management and packaging redesign
New packaging builds revenue and sustainability for a large healthcare manufacturer
Packaging optimization results in 20% savings for a large medical manufacturer