Achieving 5-Star Omnichannel Order Fulfillment

(Portland, OR) - Ensure that customers receive products as quickly as possible while creating new opportunities for engagement.

June 9, 2017 (Portland, Oregon) - Does your omnichannel order fulfillment and packaging strategies ensure your customer receives the correct product as quickly as possible, while creating new opportunities for engagement with your brand and increasing sales?

Omnichannel order fulfillment has traditionally required only three service attributes: speed, cost, and quality. What happens when you add connection and differentiation into the mix? Join OIA as we discuss what it really takes to achieve 5-star omnichannel fulfillment in a world of constantly evolving supply chains and increased end-consumer expectations.

Historically, warehousing and distribution excellence has been defined in terms of three service attributes: speed to fulfill customer orders, cost of fulfillment, and ensuring quality and service accuracy. With competitors like Amazon shrinking the gap between order placement and order delivery, wholesalers, and smaller online retailers are feeling the economic pinch. OIA has taken the traditional definition of warehousing and distribution and evolved the service we provide to OIA omnichannel customers by adding two new service attributes: connection and differentiation. OIA's new standard results in fast, cost-effective error-free service, which enables engaging brand experiences, while helping your brand stand out from the competition. OIA works strategically with each omnichannel client to leverage these two new service attributes, and enable 5-star fulfillment status.

Enabling More Brand-Customer Connections

Shipping a product directly to your customer creates a high-value opportunity for your brand to connect with that customer. When your customer receives their product, you as the brand have 100% of their attention, right there and then. Taking advantage of this opportunity can result in increased customer engagement, brand awareness, and new or repeat business. OIA works closely with each client to make your consumer connection exceptional, memorable and actionable. Product packaging, customized shipping mediums, customer-driven inserts and other calls-to-action outside or inside of the product packaging are just a few examples of how OIA omnichannel order fulfillment can enhance your unique end-consumer connection.

Differentiation from Start to Finish

The modern retail omnichannel landscape requires brands to differentiate themselves from the competition in new ways. You can be sure that if you don't make the first move, your competition will. OIA works with brands to differentiate their service and shipping, channel offerings, and even product lines. We work with each client to identify unique fulfillment services and approaches that fit your customers, while maximizing sales and supply chain profitability.

Click here to request a Warehousing and Distribution Quote, and find out how we can streamline your omnichannel order fulfillment processes, while maximizing brand-customer connections and minimizing costs.

About OIA Global

Since its founding in 1988, OIA has grown into a $1.3 billion leader in supply chain management, delivering clients a unique combination of global logistics, packaging design and optimization, and materials sourcing solutions. OIA maintains a worldwide presence in 25 countries, with over 1,200 professionals in 53 owned offices, to deliver innovative solutions that optimize supply chains for customers. OIA is privately owned by Indianapolis-based LDI, Ltd., a family office with more than a century of experience funding and operating high potential, middle-market companies. For more information, please visit and

OIA Global Media Contact 

Madison Erickson
Marketing Manager
T: 503 415 3454

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